CANNES, April 11 – The world’s biggest television event, Marche International de Programmes de Television (MIPTV), today offered Malaysia to host the event in 2016. Malaysian National Film Development Corporation (Finas) chairman Datuk Md Afendi Hamdan said the offer made by the MIPTV management was a kind of recognition that the film and drama industry in Malaysia was at par with the world. He said, initially, the MIPTV management had wanted Malaysia to host the event next year, but due to several inevitable issues, especially in terms of preparation, it was postponed to 2016.
“It’s not easy to organize MIPTV. We have to have sufficient funds to cover all costs. We have to discuss about this first. We also have to appoint a production company and be able to provide a large amount of manpower,” he told Malaysian media here on the final day for MIPTV 2014, which began last Monday. He said although Malaysia would be playing host to the event in 2016, it would still be held at the Palaes de Festival on the French Riviera here, which is synonymous with the event since 1964. “It means when Malaysia plays host, all preparations and matters related to the event will be handled by us,” he said. Md Afendi said as the host, Malaysia would not only benefit in the film and drama industry, but also in tourism.
“Just imagine seeing Malaysia’s name, flags and posters, on the many billboards and poles, as well as on taxis, right from the airport and across the city of Cannes,” he said. On the MIPTV 2014, Md Afendi said the response received by the 19 Malaysian production companies involved in this year’s event was encouraging, and that he was optimistic that the sales target of RM25 million from various network transactions could be achieved. “We cannot give you the actual amount right now because some of the companies are still in the negotiation process and have yet to close deal, but we are confident that the target is reachable,” he said.
Md Afendi said for future participation, Finas was planning to do something different at the Malaysian Pavilion by showcasing the various faces and cultures of the multi-racial society of Malaysia in a bid to promote the country. “Maybe we can put on our traditional costumes and play the Gamelan. We hope Tourism Malaysia will work with us on this,” he said. Approximately 10,000 film and drama industry players from 90 countries participated in the MIPTV at the Palaes de Festival in the spring of each year. Finas’ participation in the MIPTV 2014 was a result of the strategic partnership between the Malaysian Communications and Multimedia Commission (MCMC), Multimedia Development Corporation (MDeC), Malaysian Foreign Trade Development Corporation (Matrade) and the Creative Content Association of Malaysia (CCAM).