Youth Jam 2014 – SouthEast Asia’s Largest Augmented Reality Hunt

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GEORGETOWN, Sept 15 – YouthsToday.com, in collaboration with DiGi, Rapid Penang and Tourism Malaysia makes penang the host of the biggest youth movement like no other :- Youth Jam ’14 also known as ‘South East Asia’s LARGEST Augmented Reality Hunt’ in conjunction with Tourism Malaysia’s Visit Malaysia Year 2014, partnered with university of Philippines, Singapore, Indonesia happening on 14th September 2014 at Esplanade, Penang from 7:00AM to 6:00PM!

Augmented Reality (AR) is defined by the view of the environment being enhanced, modified, or objects appearing with computer-generated imagery. The theme of Youth Jam this year is to combine the treasure hunting with AR, making it the FIRST IN SOUTH EAST ASIA! YouthToday.com is looking to give participants the first experience of Augmented Reality (AR) by combining it into treasure hunt, hiding 9 hidden ‘clues’ across Penang that can only be seen with an AR application Wallipop.”We want to youths to the latest technological trends, and how the knowledge can be equipped to their daily lives.

For example, AR can be used to bring traditional print media to life by capturing it with a smart phone, how can youths today make this an innovation of tomorrow, ” Zhiee Chan, COO of YouthToday.com stated during an interview.  DiGi strives to provide participant with the most stable internet experience with ‘ Internet For All’ sim packs and while Rapid Penang provides free ‘hop on, hop off’ across Penang to reach different checkpoints as an initiative to introduce the convenience of public transportation. Supporting alongside the success Youth Jam ’14 are Red Box, Fujifilm, food and beverage sponsors KFC Events, Mango Chili, and Chatime.

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