Oppo Mobile To Go Into Non-traditional Distribution Channels

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KUALA LUMPUR, Oct 27 – Chinese mobile phone manufacturer, Oppo Mobile, is strengthening its presence in Malaysia by moving into the non-traditional distribution channels such as offering in supermarkets and home appliance stores. Oppo Mobile Malaysia chief executive officer William Fang said since its inception in the local market in February this year, the company has been aggressive in promoting the brand, and now has about 3,000 shops selling its products in the country.

“Moving forward, we want to move to non-traditional sales channels, add more shops and more importantly to establish 100 flagship stores probably by the end of next year,” he told reporters after the launch of U Mobile Sdn Bhd prepaid and postpaid bundle packages with Oppo smartphones. He said Oppo would also be launching two more new smartphones, N3 and R5, this year to provide more choices to customers.

“We are going to launch it (N3 and R5) in Singapore on Oct 29 and by end-December, we’ll be able to have N3 in Malaysia while for R5, I’m quite confident that by end-November, we’ll be able to have it in stock in Malaysia,” he added. Meanwhile, U Mobile chief marketing officer, Jasmine Lee said the collaboration with Oppo Mobile would help boost its device income, which is currently contributing marginally to the company’s revenue, by attracting high data users and aggressive young people.

She said the bundle package offerings would also help the company attract customers and achieve its target of two million subscribers by year-end. “To date, we are close to 800,000 subscribers in our two million campaign. We have two more months to go and I’m quite confident we can reach our target by the end of the year,” she added.

Under the U Mobile Oppo bundle prepaid plan, subscribers are offered the Oppo Joy phone at RM348 and given free 250 megabytes of mobile Internet data with every RM30 top up from the third month of subscription until the sixth month. For postpaid plan, it offers Oppo Neo 5 at RM598 with free subscription of the U58 plan for the first six months, which include monthly benefit of two gigabytes of mobile Internet data and 300 minutes of voice calls monthly.

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