BEIJING, Oct 30 – China’s Xiaomi Inc has become the world’s third-largest smartphone vendor just three years after first hitting the market, trailing only Samsung Electronics Co Ltd and Apple Inc, according to a new industry study. Strategy Analytics said Xiaomi accounted for 6% of all 320 million smartphones shipped during July-September. Samsung made up 25%, down from 35% a year earlier due to rising competition from several directions.
Apple’s share also fell slightly to 12%. “Xiaomi was the star performer,” Strategy Analytics executive director Neil Mawston said in a statement. “Samsung continues to face tough competition from Apple at the higher-end of the smartphone market, from Xiaomi and Huawei in the middle-tiers, and from Lenovo and others at the entry-level.”