KUALA LUMPUR, Jan 15 – The Kuala Lumpur Tourism Master Plan 2015-2025 aims to attract 16 million tourists and RM79 billion in revenue by 2025. Mayor Datuk Seri Ahmad Phesal Talib said the target was set based on the increasing number of tourist arrivals and receipts for the past 10 years.
“In 2004, there were 7 million tourists visiting Kuala Lumpur and the number kept increasing with 9 million tourist arrivals recorded in 2013. As for tourist receipts, there is a gradual increase from RM7.3 billion in 2004 to RM18.6 billion in 2013.
“Kuala Lumpur has also received international accolades, among others, 4th shopping destination in 2013 and is one of the seven wonders cities in the world. “As a local government, City Hall was given the mandate of monitoring and promoting the various tourist attractions including art galleries, museums, parks and this master plan serves as a strategic blueprint to achieve these targets,” said Phesal.
Officiating the plan, Federal Territories Minister Datuk Seri Tengku Adnan Tengku Mansor urged both the public and private sectors to cooperate in achieving the targets set for the master plan. “Everyone has to work towards attracting more tourists and create better tourist experience and more jobs for the locals as part of the key growth opportunities set by the plan for the next 10 years.
“The problem lies with us. For instance, Petaling Street, or Chinatown, is now run by mostly foreign traders. “The problem is that we get license to operate stalls or shops, we sublet it to the foreigners. This has to stop if we want to see Kuala Lumpur to prosper as a main tourist destination. If we are not willing to make changes or change our way of thinking, then whatever plan we have is useless.”
The plan is implemented based on the five key growth opportunities, namely, to fully capture demand for distinct multi-cultural experiences; strengthen premier shopping destination position; establish Kuala Lumpur as a nature and adventure tourism destination; enhance position as the preferred destination for MICE, education and medical tourism; and ensure provision of world-class infrastructure and tourism products that are well maintained.
They are achieved through 47 initiatives in 10 tourism segments and enablers. Also present were Kuala Lumpur Tourism Development Council co-chairman Datuk Seri Iskandar Tunku Abdullah, hospitality industry players and several Kuala Lumpur members of parliaments.