KUALA LUMPUR, Dec 23 – Malaysia’s tourism industry needs to adopt new technology to attract tourists, an integrated amusement park solutions and services provider said. London Stock Exchange-listed Galasys PLC said as consumers get savvier, the tourism industry needs to leverage on new technology to revamp the traditional approaches to attract tourists.
“There is a marked rise in the investment in digital channels and computerisation amongst Asian theme park operators. However, on the Malaysian front, investments have been rather slow due to the new Goods and Services Tax and weaker currency,” the Malaysia-based company said in a statement Tuesday.
According to Tourism Malaysia, tourist numbers dropped 9.4 per cent between January to June this year, with 12.56 million foreign visitors recorded during this period as compared to 13.87 million in the same tenure of 2014. Arrivals from China was the worst hit, falling from 520,400 during January to March last year to 380,000 (-28.5 per cent) in the same period of this year.
Galasys said the average Chinese tourist rarely travelled beyond Kuala Lumpur, Genting Highlands and Melaka, due to the language barrier and lack of an easy method to book packages across the country. It said to stand out in the region, the Malaysian Tourism industry needs to look into changing the way it promotes Malaysia to the world.
It also said that while tourism ads may have been successful in the past, it seems to be less effective with on Tuesdays’ internet driven tourist. Meanwhile, Galasys said leveraging on the success of its Intelligent Tourism Cloud Marketing Platform (ITCMP) in China, the company intends to invest and deploy it in Malaysia and other Asian cities.
Launched this year, the ITCMP integrates big-data analytics to allow tourists in China to pick and choose attractions, restaurants, accommodation, shopping, transportation, entertainment and more, from one integrated platform which they can easily pay for via their favourite online travel agency (OTA) or payment gateway. It said Galasys is confident of reintroducing Malaysia to the technology savvy free-n-easy tourists.