Gemalto And Bridge Alliance, A Partnership Of 35 Leading Operators In Asia, Demonstrate GSMA Standards-Based Solution For Multi-country Deployment Of IoT Devices



AMSTERDAM, Feb 18 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, and Bridge Alliance are demonstrating a solution for multi-country deployment of IoT devices at the Mobile World Congress, using Gemalto’s LinqUs On-Demand Connectivity (ODC) subscription management solution.

Bridge Alliance is a partnership of 35 leading operators in Asia Pacific, Middle East and Africa, serving over 750 million customers. This demonstration, based on the GSMA interoperable standards, shows how hermetically sealed M2M and IoT devices such as connected cars or smart meters can securely connect to any Bridge Alliance Member Operator using remote ‘over-the-air’ provisioning.

Cisco predicts that the global IoT market will reach USD 14.4 trillion by 2022[1]. As M2M businesses evolve and transform to IoT, the adoption of a single, interoperable specification for instant connectivity of connected devices will reduce fragmentation. There will be no need for device makers to plan for unique subscription at production or build device variants for different operators.

With Bridge Alliance’s extensive footprint, any IoT device will be able to connect to any affiliate’s network, making it easier to deploy innovative IoT services across multiple countries. CEO of Bridge Alliance, Eileen Tan said that the rapid rise in urbanization, device proliferation, and demand for supply chain efficiency is poised to drive the need for IoT worldwide.

“We are trialing with Gemalto Embedded SIM solution as it simplifies the design, manufacturing and deployment process for IoT business, and in accordance with GSMA standards. This trial enables Bridge Alliance operators to demonstrate our ability to provide secure, scalable and reliable connectivity across Bridge Alliance footprint, while eliminating logistical challenges for OEMs and automakers.”

“Gemalto has been at the forefront of defining and adopting standards-based technology for years,” said Michael Au, President South Asia and Japan at Gemalto. “With unified, global specifications now, subscription profiles can be downloaded on demand, paving the way for a greater number of connected M2M and IoT devices, and an accelerated growth of the industry.”

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