HONG KONG, Sept 13 – Bolina Holding Co., LTD (the “Company” and together with its subsidiaries, the “Group”, stock code: 1190.HK) held national retail fairs in 3 cities since 27 August, jointly with its brand ambassador, Christine Fan who signed on souvenirs for the fans in the events.
The events were held respectively on 27 August 2016 in Suzhou, on 10 September 2016 in Tianjin and on 11 September 2016 in Taiyuan. These fairs have gained wide popularity among consumers, aroused overwhelmingly positive responses, and made strong contribution to the sales of Bolina products and the competitiveness of Bolina brand.
Christine Fan also attended the Distributors’ Conference for Southern Jiangsu Province. In 2016, Christine Fan continuous to be Bolina’s brand ambassador, which helps to enhance Bolina’s brand image and increase its influences in the industry. The retail fair series started in Suzhou on 27 August, and followed by Tianjin on 10 September and Taiyuan on 11 September.
These activities attracted a great number of consumers. The celebrity effect of Christine Fan, along with 8 promotional activities organised by Bolina, e.g. new products sales, special offers, 1 RMB instant purchases, 1 RMB redemptions, lucky draws, celebrity’s surprises. The high quality and cost-effectiveness of Bolina products have brought the brand large sales and great reputation.
Many consumers attended the fair and many products we sold at the events which set a high record for the Company. In recent years, Bolina has made cheerful performance in Chinese regional markets such as Northern, Central, Eastern , Northwestern and Southwestern China, and also remained stable growth in overseas market, having a leading position in both domestic sales and export sales volume.
With the support of Christine Fan, the Distributors’ Conference in the Southern Jiangsu Province has proved to be a significant success. During the conference, the Group launched new serial products based on the local market preference, which not only offered more high quality choices for distributors, but also infused industry innovation.
The event enjoyed a full attendance, and the orders placed that day hit the record. This conference will lay a foundation for Bolina to enter new regions all over the nation, and lead the regional markets, as well to remain growth and competiveness in the industry.
As the first Chinese sanitary ware company listed on the Main Board of The Stock Exchange of Hong Kong, the Group, in cooperation with its brand ambassador, Christine Fan, has upgraded its brand image, entered into a new era of strong marketing, improved brand influence, gained good reputation, increased market shares and earned positive comments from consumers and suppliers.
Looking forward, the Group aims to develop its sales in the entire country and carry out diversified interactive marketing campaigns in order to provide more exquisite, enjoyable, green and clean sanitary experience for the clients and consumers all over the country. In the future, the Group will stick to the quality-oriented development strategy and endeavour to design and launch new products for the consumers.