Spikes Asia Set To Ignite Discussion As Festival Begins

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SINGAPORE, Sept 21 – With a record number of entries, 1,850 delegates and the most diverse speaker line up yet, the first day of Spikes Asia is now underway at Suntec, Singapore. Shortlists have been announced for Design, Direct, Entertainment, Film, Healthcare, Innovation, Media, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Promo & Activation and Radio with the remaining shortlists to follow on Thursday and Friday.

Whilst the judges deliberate over the winners a wide range of speakers will take to three stages and delegates have a unique opportunity to participate in two Guinness World Records attempts. Festival Director, Spikes Asia, Andrea Hayes said this year’s Festival is designed to push boundaries and stimulate debate.  Andrea said they are excited about facilitating these conversations and the ideas they will spark.

New this year are a series of Brand Breakfasts, powered by Edelman, designed to ignite discussion on issues being faced in the industry by some of its biggest brands, including Manulife, The Kellogg Company, Twitter and Unilever. Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East & Africa will ask the expert panelists what the future holds, how much of what they do – and the people who do it – can be retained and where the competition of the future will come from.

“In this unsettled world of opportunity and chaos, now is the time to understand how the brand mind set is evolving. Ultimately my hope is that we can come to a conclusion as to whether or not creativity as we know it today is in the crisis,” said Coombes.

Delegates of the Festival can make new connections and meet with industry experts from across the region at various Festival events and attend the highly anticipated Spikes Asia Awards Ceremony on Friday 23 September. The full programme and information on how to attend can be found on www.spikes.asia.

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