Apple Shares New Apple Music Ad Highlighting iOS 10 Design Changes, Beats 1



Following an earlier Apple Music ad starring James Corden, Jimmy Iovine, Eddy Cue, and Bozoma Saint John, Apple today shared a new ad for the service. The newest video focuses on the changes that came to Apple Music with iOS 10 and comes in at 1 minute and 21 seconds.

The video, which was shared on Apple’s YouTube channel, is titled “Explore the All-New Apple Music,” jumps through various aspects of the new interface. For instance, the refreshed For You tab is highlighted, as is the ability to save music for offline listening.

Somewhat surprisingly, Apple Music’s ‘always-on’ streaming channel Beats 1 also gets some airtime. Apple highlights the variety of hosts and celebrities that appear on the platform, including Drake, Zane Lowe, and Pharrell. Other highlighted features include playlists, Apple Music’s exclusive content, sharing content, and more. Apple writes the following in the description for the video:

Listen anywhere—even offline. Over 40 million songs. Thousands of handpicked playlists. Exclusive music and video premieres. Shows from the best artists and DJs on Beats 1, radio live or on demand, and more. New members get three months free.

The video ends with the tagline “Never stop listening.” The full clip can be seen below.

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