KUALA LUMPUR, Nov 2 – Malaysia Fashion Week 2016 (MFW), a project by INTRADE, returns for the third year with a bang, promising another year of fashion galore and more. The event was officially launched by YB Dato’ Seri Ong Ka Chuan, Minister II of International Trade & Industry at the MATRADE Exhibition & Convention Centre (MECC) here today.
Also present were Dato’ Noraini Ahmad, Chairman of MATRADE, Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Malaysia, Dato’ Nancy Yeoh, President and CEO of STYLO International, senior representatives and board members of MATRADE, participating exhibitors and designers.
The four-day event, happening from 2 – 5 November 2016, is jointly organised by Malaysia External Trade Development Corporation (MATRADE) and STYLO International. MFW is the largest trade fashion and lifestyle event in the countryand features a dedicated fashion and lifestyle exhibition sprawling over 32,800 square feet.
The exhibition features six main clusters – fashion, apparel and accessories; jewellery; beauty, hair products and cosmetics; arts and handicrafts, lifestyle and interior decor; textile and peripherals. MFW, the only trade event dedicated for fashion and lifestyle sector in the country will feature more than 300 exhibition booths by local and international exhibitors from 16 countries.
They are Cambodia, China, India, Indonesia, Japan, Korea, Laos, United Kingdom, Hong Kong, Philippines, Singapore, Taiwan, Thailand, Vietnam, Australia, Turkey and host country Malaysia. MFW will showcase the Spring/Summer 2017 collections of over 100 fashion designers on the runway to potential international buyers, through two MFW fashion components.
They are the Malaysia Fashion Showcase (MFS) featuring Malaysian designers; and the Mercedes-Benz STYLO Asia Fashion Week. Meanwhile, MFW will highlight designs from not only brands in Peninsular Malaysia, but from Sabah, Sarawak and the Peranakan community too.