MACAU, Nov 9 – APT Satellite Company Ltd (“APTSTAR”) and Chinese International Communication Co. Ltd (CICC) today announced a major breakthrough in their cooperation. After a 2-month test run with the APSTAR-6 satellite at 134E and APSTAR-L satellite at 128E, CICC has officially commited to APT Satellite to promote the Great Wall TV Platform, a mix of 25 TV channels from China with Chinese, English or French voice-over, to new viewers in ASEAN countries.
“The Great Wall TV is the only platform, with exclusive right, to export TV contents from China to the world. This new expansion is a strategic move to attract a new audience. Though APT Satellite has proved to be our reliable partner since we first launched the Great Wall TV platform on APSTAR-5 satellite nearly one decade ago, we are very excited to find new synergy between our two companies. APT Satellite has over-20-years experience and an extensive network in this area. We can make best use of these resources, and quickly tap into new markets,” said LYU Chunguang, General Manager of CICC.
“APT Satellite plays two roles in this cooperation, providing satellite capacity and promoting Chinese TV content landing in ASEAN countries. We are pleased of being awarded the capacity supply contract by CICC for its new endeavor in ASEAN countries,” said Huang Baozhong, Senior Vice President, Marketing and Sales of APT Satellite.
“And we are especially proud of being given the opportunity to team up with CICC, explore into the content distribution business arena. APT Satellite is willing to step out of its comfort zone, care for the need of the customers, share our experience with them, and most importantly grow together with them.”
Great Wall Asia platform is available throughout Asia Pacific region by its operation on three APSTAR satellites, namely APSTAR-5 at 138E, APSTAR-6 at 134E and APSTAR-L at 128.5E. The whole package or any channels inside can be contributed to cable TV, satellite DTH, or OTT operators based on authorization.