KUALA LUMPUR, Aug 18 – Tran Thi Tu from Vietnam was announced as the Grand Winner of AirAsia’s annual designer search, AirAsia Runway Ready Designer Search 2017 Grand Finale, was happened at Kuala Lumpur Fashion Week Ready To Wear 2017 (KLFW RTW 2017).
The Grand Winner was walked away with the prizes including a confirmed show segment to showcase their full collection at KLFW RTW 2018, a year-long mentorship from the KLFW RTW team, RM25,000 sponsored by FashionValet to produce a capsule collection to he sold for on fashionvalet.com, 150,000 AirAsia BIG Points, a six-page fashion spread in AirAsia’s Travel3Sixty inflight magazine, a special feature in Female Malaysia magazine and a pair of AirAsia return flights.
The finale saw a total of twenty young talents from all 10 Asean countries showcase their Asean themed creations on the runway. The 10 Asean countries were included Philippines, Brunei, Malaysia, Singapore, Vietnam, Myanmar, Indonesia, Thailand, Laos and Cambodia.
Two top aspiring designers were selected to represent each country after a region wide audition tour across Asean. The search kicked off in April in Manila before moving on to Bandar Seri Begawan, Kuala Lumpur, Singapore, Ho Chi Minh City, Yangon, Jakarta, Bangkok, Vietnam and ended in Phnom Penh in June.
As a truly Asean airline, Chief Executive Officer of AirAsia Berhad Aireen Omar said they are proud to continue their initiative through this platform and expand the designer search to a regional level with talents from all 10 Asean countries. She said they are very impressed with what they’ve witnessed on the runway today. She also added that the Asean has great potential and they also believe that, with continuous support and guidance from fashion industry can flourish across the region.
The Founder of Kuala Lumpur Fashion Week Ready To Wear Andrew Tan also said that having AirAsia as a Kuala Lumpur Fashion Wrrk partner for the past three years had undeniably been and incredible privilege. He said this partnership allowed them to not only access regional media and influencers but ti forge stronger multilateral relationships with opinion leaders, fashion schools, designers and fashion industry activators in neighboring countries.
He said the growth of AirAsia Runway Ready Designer Search from five countries last year to 10 countries this year will be instrumental in paving the way for Kuala Lumpur to be the fashion hub of Asean in the near future, a future made possible with the strength of the collaboration between AirAsia and Kuala Lumpur Fashion Week.
Co-Founder of FashionValet Vivy Yusof said this year has been nothing short of spectacular. From talented local designers to experiencing the best of what Asean has to offer, she said it has been a whirlwind adventure. She also said that the FashionValet is honoured to carry the debut line of last year’s winner from Thailand, Anuruk Jaidee, and they hope this will be the start of more exciting Asean brands on the platform.
AirAsia Runway Ready Designer Search was established with the aim of empowering youth and developing young talents in the fashion industry across the region. This year’s panel of judges for the Grand Finale included judges from all Asean countries, as well as Aireen Omar; Andrew Tan; and Vivy Yusof. Last year’s AirAsia Runway Ready Designer Search winner, Anuruk Jaidee from Thailand, also made a special appearance and showcased his full collection on the KLFW RTW 2017 runway. — PN