Aladdin Street Goes Big With 60.60.60 On Merdeka

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PETALING JAYA, Aug 29 – Aladdin Street is marking Malaysia’s 60th year of independence with a massive 60.60.60 “To Malaysia We Celebrate” campaign. The world’s first exclusive premium quality products and halal-focussed e-marketplace is offering online shoppers 60 hours of deals at AladdinStreet.com.my.

The 60.60.60 “To Malaysia We Celebrate” campaign will feature 60 items with extra special deals that are marked down to RM60 and below. It starts at 00:01am on Aug 31 and ends at 11:59am on Sept 2. “As we mark 60 years of Merdeka, we aim not only to celebrate our National Day but also to make a change in our society as we reinforce the importance of halal consumption and usage.

“The key differentiation between AladdinStreet and other e-commerce marketplace is that we only list premium Halalan Toyyiban products on our platform. Food safety and product quality have never been so easily accessible or of such high premium quality until now.

“We hope our efforts will encourage more Malaysians to adopt halal food safety and hygiene standards, and at the same time drive both strong business performance and positive social and environmental change,” Aladdin Group’s Senior Vice-President, Datuk Seri Dr Vincent Tiew said at the launch of the campaign today.

Participating brands include, but not limited to, Brahim’s, Kinohimitsu, D’Swiss, Salees, DeqYoung, Min Moon, Green House, MasFood, Vitahealth, Blackmores, Fackelmann, Uncle Saba’s Poppadoms, Esona, Berocca, Getha and Kordel’s. As part of the celebration, Aladdin Street, in collaboration with some of its merchants, will be handing out more than 3,000 goodie bags containing halal sampling products at the R&R (rest & relax) stops located at Tapah, Seremban and Sungai Buloh.

Live-size cut-outs of Manchester United’s star players will be placed at these R&R stops for picture taking. New and successful sign ups on Aug 31 will also be rewarded with an additional 500 Genie points making it a total of 1000 Genie points worth RM20, Tiew said. Shoppers can then utilise these Genie points against purchases or to redeem against premiums featuring Manchester United FC.

“On top of that, new sign-ups are also eligible for the ‘To United We Celebrate’ (TUWC) campaign where four winners will be taken for an all-expense paid trip to Manchester, England, of which, two winners will receive the invaluable Hospitality Suite Tickets to watch Manchester play LIVE at Old Trafford,” Tiew said. The TUWC campaign ends on Sept 30 and the winners will travel to Manchester later this year.

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