BANGSAR, Mar 22 – Ejen Ali and AirAsia launched the MATA Spy Jet, an AirAsia Airbus A320 aircraft decked out with Ejen Ali livery design during a press conference held today. The launch is a culmination of the #MisiAspirasiAirAsia campaign, a partnership between Ejen Ali and AirAsia that emphasises four values – being aspirational, thrifty, friendly and kind, with the aim to inspire and empower more kids to be the future leaders of the world.
The campaign initially kicked off last September with the #MisiAspirasiAirAsia social media competition, where Ejen Ali and AirAsia recruited top Ejens by inviting parents to submit videos of their kids in action while representing the four heroic values. The competition winners were also revealed during the press conference, with the Grand Prize of 1 million BIG points, which is equivalent to one year worth of free flights for the entire family awarded to Muhammad Adam Rashidi Bin Mohd Rafiq.
On 17 March 2018, the top four Ejens were also invited to join Ejen Ali and AirAsia on a secret mission to bring cheer to a special visit to the Orion Home, a home housing 87 underprivileged children under the patronage of The Budimas Charitable Foundation, located in Paroi, Negeri Sembilan. Joining the AirAsia Fun Team and Ejen Ali mascot, the kids were treated to outdoor games, inspirational talk session by an AirAsia pilot, make-up tutorial with AirAsia cabin crew members and an exclusive advance screening of Ejen Ali’s latest episode.
Ejen Ali and AirAsia also jointly contributed books to the Budimas Education Charity Fund, one of the Foundation’s programmes which aims to build and run libraries in rural and poor villages across Malaysia. For more information on the Foundation, visit www.budimas.org.
“The launch of the livery marks a momentous occasion for Ejen Ali, as the first Malaysian animation to be flying high with AirAsia. We take pride in being one of the leading flag-bearers of Malaysian animation and with Ejen Ali in the air, we hope more kids around the world will be charmed and inspired by this spunky hero to do great things,” said Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios.
“It is very gratifying to see the cartoon we’ve worked so hard to create ending up on an AirAsia aircraft. It gives us a profound acknowledgement that Malaysian animation has reached new heights that caters to new level of experience for the audience, beyond just entertainment. We hope this partnership opens up more windows for the industry to flourish,” says Usamah Zaid Yasin, Chief Executive Officer of WAU Animation.
“Children are very precious and AirAsia has always placed the importance in our young guests. The whole concept of #MisiAspirasiAirAsia is to encourage the younger generation to unleash their hidden talents in a fun way,” said Spencer Lee, Head of Commercial, AirAsia Malaysia.
“At the same time, we hope to inspire them to be the future leaders of the world. This partnership with Ejen Ali has provided a fun experience to the younger generation through #MisiAspirasiAirAsia to chase their big dreams. We will continuously look for innovative ways to inspire future young leaders.”
Ejen Ali airs on TV3 every Friday at 5.30pm and Saturday at 10.30am, with international distribution in over 50 countries worldwide. Fans of Ejen Ali can now watch Ejen Ali’s Season 1 on tonton, via ROKKI Wi-Fi, offering FREE in-flight entertainment including games, music, and hours of video content perfect for keeping kids entertained on board AirAsia flights.