KUALA LUMPUR, Oct 3 – PETRONAS was awarded the Putra Brand Platinum Award and Hall of Fame Award for the Automotive Fuel, Lubricants and Accessories category at the recent Putra Brand Awards held at The Majestic Hotel here.
Having won the Gold Award previously for the ninth consecutive years, this year’s awards are a recognition of the increased brand affinity Malaysians have for its products.
Commenting on the achievement, Dato’ Sri Syed Zainal Abidin Syed M Tahir, Managing Director and Chief Executive Officer of PETRONAS Dagangan Berhad (PDB) said, “PETRONAS is proud to have been chosen once again as Malaysians’ favourite brand – both awards are the first for us and it just goes to show our strengthening brand health.
We constantly invest in enhancing our products to ensure they meet customers’ need for a seamless and frictionless drive. Their trust in our brand is indeed a clear testament of the superior quality of our fuels and lubricants.”
“Thank you Malaysians for choosing PETRONAS and to our customers, thank you for your continued support,” he added.
Earlier this year, PDB launched PETRONAS Primax 95 with Pro-Drive that promises to deliver a smoother, more responsive and efficient drive. The fuel has gained plenty of positive feedback so far.
Recently, the Company also introduced a new range of PETRONAS Syntium with °CoolTech™ lubricants formulated to fight against excessive engine heat for better engine performance and efficiency. For the first time, the range also featured a dedicated oil for hybrid engines, marking its entry into the fast-expanding hybrid vehicle market.
PETRONAS’ range of fuels and lubricants are the result of the knowledge, technology and innovation gained from the PETRONAS Fluid Technology SolutionsTM(FTS). The cutting-edge FTS is an intelligent approach to formulating advanced automotive fluid requirements that maximise engine performance.
The winning combination of PETRONAS Primax and PETRONAS Syntium has powered the MERCEDES-AMG PETRONAS Formula One™ Team to clinch the World’s Constructor Championship title for the fifth time in 2018.