It’s About Time To Think Green As The New Generation Takes Lead



GEORGE TOWN, 18 February – A group of students from Han Chiang University College of Communication (HCUC) are paving the way for a sustainable and livable future through Think Green, a green campaign that has gained industry support through its partnership with public and private sectors.

Inspired by United Nations Sustainable Development Goals (SDGs) and the Penang2030 vision, Think Green seeks to educate and sensitise environmental issues to ensure that appropriate safeguarding efforts are initiated, promoting a sustainable consumption pattern among consumers.

After months of curation, Think Green is set to take place on 22 and 23 February 2020 at Penang Science Cluster from 10am to 5pm with an array of programmes such as a green market, sharing session, exhibitions, screenings and workshops.

Campaign Advisor, Ms Nur Adillah binti Maaz mentioned that all 10 students contributed extensive dedication towards the campaign by planning the different aspects, including partnerships, budgeting, programming and execution.

“They are the pioneering batch of students and have definitely set the bar high for being able to put theories into practice. After all, we value on-field learning as much as classroom activities,” she added.

Project Director, Ms Ooi Juu Yenn said that the campaign has given her team an opportunity to engage in real-world settings and allowed them to gain an insight into the pragmatic approaches of campaign management.

“Apart from enhancing our management skills, we realise that youth participation in green efforts is significantly important and will be an added asset to the strong advocacy we have in Penang.

Think Green is organised by the final year students of HCUC who are pursuing their Bachelor in Public Relations (Hons) with the support from Think City and GreenSmiths. The campaign is also endorsed by Penang Green Council and includes 5 programme partners, namely Arts-ED, Penang Hills Watch, Knock Knots, Green Origin, Remix Paper Art as well as venue partner, Penang Science Cluster.

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