AMBank Introduces Innovative Service On DuitNow Platform To Enable Online Customer On-Boarding For Rakuten Trade

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KUALA LUMPUR, March 3 – AmBank has introduced bespoke Application Programming Interfaces (APIs) powered by DuitNow to facilitate Rakuten Trade’s online acquisition and on-boarding of new customers. This initiative showcases cutting edge and innovative services that are made possible by DuitNow, which the banking industry rolled out in end 2018.  

The DuitNow platform is a catalyst and enabler for innovation in e-Payments. This will bring significant enhancements to the existing customer acquisition process for businesses, in particular stock broking, insurance and unit trust managers in the country.

“With consumers today being increasingly digital savvy, speed and convenience is no longer a luxury but a necessity. Online customer acquisition and on-boarding has become crucial for seamless customer experience and speed. AmBank Group is proud to be pioneering this innovative, bespoke solution via AmBank APIs powered by DuitNow.

We will continue to spearhead digitalisation initiatives that help businesses transform and improve,” said Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group.

“AmBank is thrilled to partner with Rakuten Trade, the first full-fledged online equity broker in Malaysia. This collaboration demonstrates our commitment to embracing digital advances in the banking industry. We will continue to innovate to deliver outstanding customer experience,” said Raja Teh Maimunah Raja Abdul Aziz, Managing Director, Wholesale Banking, AmBank Group.

“This initiative showcases cutting edge and innovative services that are made possible by DuitNow, which the banking industry rolled out in end 2018. The DuitNow platform is now a catalyst and enabler for innovation in e-Payments, delivering a quantum leap in value proposition and convenience for consumers and businesses,” said Peter Schiesser, Group Chief Executive Officer, Payments Network Malaysia Sdn Bhd (PayNet), which operates DuitNow.

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