GEORGE TOWN, June 23 – Tourism industry players in Penang sing high praises and applauds the Penang State Government for its proactive efforts in establishing connectivity with other tourism powerhouses in the nation. On Monday, the Penang State Government and Langkawi Development Authority (LADA) inked a Letter of Intent (LOI) for tourism collaboration at Langkawi Skycab station in the witness of Penang State Governor Tuan Yang Terutama Tun Ahmad Fuzi Abdul Razak.

In the signing ceremony held at a location boasting an altitude of 708 meters above sea level, Penang was represented by Penang State Executive Councillor for Tourism and Creative Economy (PETACE) YB Yeoh Soon Hin whereas LADA was represented by Chief Executive Officer Nasaruddin Abdul Muttalib. Yeoh, who signed the LOI yesterday morning said that this is a major step forward in Penang’s island-tourism agenda where collaboration between islands is formed for mutual promotion, enticing travellers to also make the surrounding islands part of their travel itinerary.  

According to the Malaysian Association of Hotels Penang Chapter Chairman Tony Goh, the approach to enhance Penang’s connectivity with other counterparts is a far-sighted philosophy that can yield long term effects for the hotel industry, especially when travellers extend their stay to the other states before heading to the next destination.  Similarly, tour and travel agents as well as tourist attraction operators in Penang have also shown their commendable support towards this strategic initiative mooted by Yeoh. 

Malaysian Association of Travel and Tour Agents (MATTA) Penang Chapter Chairman Vergis Matthews claimed that the idea to combine all the tourism powerhouses to beef up competitiveness going against foreign destinations is brilliant. When we combine our tourism offerings and market them right, we can entice tourists to travel between states and destinations within Malaysia, which then benefits Malaysian economy and local stakeholders instead of losing out these opportunities to neighboring countries,” he added. 

Meanwhile, Association of Tourism Attractions Penang (ATAP) Chairman Ch’ng Huck Theng also echoes the compliments, adding that Penang is always the lead player in the game by putting forth inspiring ideas and overarching approaches to boost tourism performance.