BAYAN LEPAS, July 3 – Iconic ICSC Asia Pacific Shopping Centre Award-Winning “V” Project -cc is back to make fashion charitable. It comprises two major elements, the month long Model Search which started from 4 June 2022 and the Charity Fashion Show with Celebrities which take place at 7.30pm on 1 July 2022 at the Mall’s Central Atrium. 

Vogue for Virtue is essentially an annual Corporate Social Responsibility (CSR) programme to help the less fortunate children, of which 100% of the monies collected from the Model Search’s registration fees will be channeled to the official beneficiaries, Pertubuhan Rumah Kebajikan Seri Cahaya Pulau Pinang and Pertubuhan Kebajikan Nasyiatul Aisyiyah. Each home will receive RM8,000 each.

Key attendees of the event are Ms. Selina Ng, Head of Retail, Malaysia, Mr. Peter Chan, Deputy General Manager, Mall Management, Ms. Lee Sue Ling, Centre Manager, Queensbay Mall. Over the years, Queensbay Mall’s Vogue for Virtue has gained much confidence and support from the fashion retailers as well as the top home-grown inspiring celebrities.

While many are returning to join us in this event year after year, new faces are introduced to take over the runway on the Charity Fashion Show with Celebrities and be role models to all the aspiring fashion models. Nadia Heng is the host of the evening and invited guests will be able to witness latest collection of athleisure brands such as Uniqlo, Forever 21, Timberland, HLA, Eichitoo, Puma, Adidas, Roxy, Quicksilver, New Era, Showcase, Garmin, Pedro and Bose. 

Post Covid Pandemic, everyone has adopted a new norm lifestyle. Styling based on athleisure is the talk of the day. Now, let’s take a glimpse of the celebrities whom will walk the stage today evening. We have Shir Chong, Shweta Shekon, Mark O’dea, John Tan and Wilson Tan. In line with the Corporate Social Responsibility commitment to building a better future for underprivileged children, a total of RM8.000 each will be donated in this show to two underprivileged homes.

Vogue for Virtue 2022 Model Search audition was held on 4, 5, 11 & 12 June 2022 which saw a total 225 participants, comprising of both adults (male and female) and children. Hopeful participants are expected to vie for the titles and win a share of over RM10,000 worth prizes during the Grand Final which will be held on 3 July 2022 (Sunday), 2pm on Ground Floor (Central Atrium) at Queensbay Mall.