GEORGE TOWN, July 7 – AS part of its continuous effort to brand Penang as a creative hub of the region, the George Town Festival 2022 launches its “Art of Orient Garden” campaign at Queensbay Mall today, with the Penang State EXCO for Tourism & Creative Economy (PETACE), YB Yeoh Soon Hin presiding over the launching ceremony. George Town Festival’s “Art of Orient Garden” campaign aims to shine a spotlight on the local design scene focusing on local designers and fashion talents while providing a global platform for local designers and models to showcase their talent. 

“Art of Orient Garden” is curated by Ivan Choo, featuring designs inspired by Penang’s lush greenery created by four local designers – Ranndy Goh, Villiam Ooi, Pa Ya Hui and Saw Alexis – and modelled by established and emerging models from Velvet Signature and Queensbay Mall’s Vogue for Virtue Model Search.

The campaign encompasses a fashion showcase on 5 July 2022 and an exhibition from 1 to 12 July 2022. The fashion showcase for “Art of Orient Garden” commences with statuesque talents from Velvet Signature and Queensbay Mall’s Vogue for Virtue Model Search gracing the catwalk with gorgeous designs created by the four local designers, attracting the attention of festival-goers, shoppers, and fashionistas.

Festival-goers are also treated to the campaign’s ongoing exhibition, which showcases the designs created for the campaign. Furthermore, festival-goers have the unique opportunity to purchase the campaign’s distinctly designed creations. Fans of the designers and festival-goers in general are encouraged to head on to the Festival’s website to get their hands on the unique creations that are exclusively designed for the campaign.

George Town Festival 2022 is a project by George Town World Heritage Incorporated (GTWHI), organised by TLM Event, endorsed by the Penang State Government and fully supported by the Penang State EXCO for Tourism and Creative Economy (PETACE), City Council of Penang Island (MBPP), and Penang Global Tourism (PGT).

This year, the Festival returns for its 13th edition on the physical stage, with more than 80 free and ticketed programmes covering visual art, theatre, music, dance, film, photography, and more, taking mplace around George Town and beyond, from 9 to 24 July 2022.