GEORGE TOWN, July 22 – The Penang State Executive Councillor for Tourism and Creative Economy YB Yeoh Soon Hin today announced the launch of Batik Air’s Penang – Melaka direct flight, effective 12 September. According to Yeoh, this flight route is the 9th domestic route that departs from the Penang International Airport (PIA) and is a catalyst that builds a solid foundation to cement the Penang – Melaka dual Heritage Site tourism programme.

During my official visit to Melaka in 2019, I put forth the idea to spur tourism economy via the Penang – Melaka dual heritage site tourism programme, which is parked under the larger vision of promoting the tourism and culture of both destinations,” he added. Yeoh explained that the although the initial programme was dampened by the Covid-19 pandemic, the opportunities and silver lining are starting to prevail with the launch of this Penang – Melaka direct flight.  Propelling the tourism development in the post pandemic era calls for teamwork, we need to work with one another, not against one another.

Hence, I have always advocated for inter-state cooperation because the collective effort of all parties can elevate Malaysia to the forefront of international tourism market,” he added.  On the same note, the Chief Minister of Melaka YAB Sulaiman Md Ali during his official visit to Penang in June also pointed out the collaboration of these two destinations in the aspect of tourism promotion, further enhancing this inter-state tourism collaboration.