QUEENSLAND, August 2 – Premium boutique fitness concept FIRE Fit is set to spread its flames to the Sunshine Coast this spring with a new 2-studio location opening in the Sunshine Coast suburb of Kawana this October. The Kawana location will be the first FIRE Fit in Queensland, and comes about as a result of a licensing agreement between Evolution Wellness Group (Evolution Wellness), Asia’s leading fitness and wellness group, and Next Round Investments Pty Ltd. FIRE Fit Kawana is the second FIRE Fit location in Australia – the first being FIRE Fit Alexandria, Sydney, which opened late last year.
A third FIRE Fit location will also open not long after, this time in the suburb of Sunnybank. Sean Maher, Chief Operating Officer, Next Round Investments Pty Ltd said, “In a market with a lot of tough competitors, FIRE Fit really brings its own unique flair to boutique fitness. Its energy and differentiated approach to programming, coupled with its rebel-with-a-cause look, feel, and price points make it a serious contender in the market despite its relative ‘newness’ locally. We can’t wait to open our doors so our members can experience the FIRE difference.” Occupying the former PLC site on Capital Place, FIRE Fit Kawana will offer the Signature STRIKE and REVOLUTION classes:
Like other FIRE Fit locations offering STRIKE classes, FIRE Fit Kawana will also incorporate connected heavy bag fitness technology from Impact Wrap in its STRIKE classes. Members will be able to quantify their workouts by tracking metrics like force and number of strikes made during a STRIKE class; the harder the punches and kicks, the more points collected to progress up the leaderboard.
“All said and done, I have confidence that FIRE Fit fulfils a niche in the market and that it’s that “what’s next” customers are searching for. We’re fairly certain at this point that we’re not stopping at only one site!” continued Sean.
“Sean and his team themselves are no strangers to the fitness industry, with over two decades’ of experience in operating independent gyms, to fitness equipment and education; we’re incredibly honoured by the recognition and belief they’ve accorded us and the FIRE Fit brand in terms of fulfilling a niche in the market, and delivering a quality, out-of-this-world experience,” said Chris Lee, Licensing Director, Evolution Wellness. “We look forward to the successful launch of FIRE Fit Kawana, and to working alongside Sean, Matt, Kerri, and the team as they scale across Queensland and beyond.”