KUALA LUMPUR, May 31 – The Malaysia Autoshow 2023, which took place from May 4th to May 7th, ended on a high note, breaking several records and receiving unprecedented support from both industry insiders and the general public. The event showcased a wide range of brands that manufacture or distribute cars, 2-wheelers, EVs, accessories, and technology providers. With approximately 190,000 visitors in attendance, the Autoshow broke the billion-ringgit threshold, with OEMs reporting a total of RM1 billion potential sales during the 4-day event.
Furthermore, approximately 2,200 bookings of vehicles and about 6,800 sales leads were gathered, indicating strong interest and demand in the automotive industry. One of the significant takeaways from the event was the surge in electric vehicle interest, with many visitors placing orders for their next car. The number of bookings recorded was 41% of the total bookings. The manufacturers provided the opportunity for visitors to book their electric vehicles during the event.
indicating a growing demand for environmentally friendly vehicles and the increasing awareness of the benefits of electric vehicles. In addition to the latest cars and technology, Malaysia’s national brands, including Perodua and Proton, showcased their new concepts and product offerings. Perodua introduced the R&D Aspiration Showcase, which showcased the cutting-edge innovation of PERODUA EM-O (ELECTRIC MOTION ONLINE), while Proton revealed the Proton X90 at their booth as soon as the model was launched by Prime Minister YAB Dato’ Seri Anwar Ibrahim at their official launch in Kuala Lumpur.
The Autoshow this year also saw a high number of car and bike launches and reveals – 7 launches on the Media Day alone, and even more organized throughout the 4-day programme. For the first time, the Malaysia Autoshow 2023 featured a dedicated Premium Hall to showcase and highlight the best technology the market has to offer from the premium models. This Autoshow also showcased EVs models from BMW, Mercedes Benz, and Lotus at the Premium Hall. The addition of the Malaysia Bike Show saw the launches of several new models from various 2-wheeler brands.
The Malaysia Autoshow 2023 test drive experience was also a great success, with a total of 3,500 test drives and 2,800 test rides recorded, translating to about 17,000 km of total range for the 4-day event. This highlights the commitment of the automotive industry to providing innovative and engaging experiences for customers. Moreover, visitors were served with the strongest-ever presence of electric vehicles at the Malaysia EV Show, with brands such as NETA, GoAuto Higer, BMW, Volvo, and many more. Malaysian technology companies such as EV Connection (EVC).
System Consultation Services (SCS), and REKA were also present to showcase locally developed technology in autonomous driving and electromobility. The Autoshow also featured the Soundvalley Festival 2023 Concert, which complemented the various fun-filled activities at the Malaysia Autoshow 2023 Autofest. The concert was attended by 5,000 visitors to the Malaysia Autoshow and included performances from Aina Abdul, and a special tribute performance by XPDC to lead singer Allahyarham Syed Ismail Syed Ibrahim (Mael XPDC).
The CEO of Malaysia Automotive, Robotics and IoT Institute (MARii), Azrul Reza Aziz, expressed his deepest gratitude to all exhibitors, sponsors, and visitors for their presence at this year’s Autoshow. “The large attendance and strongest showcase ever put together at the Autoshow is a testament to the continuous growth and excitement for things to come, and MARii aims to repay your trust