KUALA LUMPUR, June 1 – Infobip, a global cloud communications platform, has announced that it has teamed up with Microsoft Dynamics 365 Marketing to provide businesses with better customer engagement options. The collaboration will help enterprises meet their customers on the channels they use most and boost the return on investment from their marketing campaigns. Microsoft Dynamics 365 Marketing has integrated Infobip’s SMS channels into its platform, enabling Dynamics 365 users to send and receive text messages for real-time marketing.

Customers are increasingly demanding personalized and real-time marketing promotions and campaigns via channels like SMS, which is why Infobip has enhanced its collaboration with Microsoft with its native SMS integration. Marketing teams in enterprises can now build real-time marketing campaigns using text messages to reach and engage customers. Infobip’s SMS integration is now listed first among its competitors on the Dynamics 365 platform and is available worldwide through the real-time marketing module in Dynamics 365 Marketing.

With this integration, businesses can respond to customer actions in real-time, send hyper-personalized messages, and connect with customers on the channels they use most. Infobip’s global reach and local presence make it the only global cloud communications platform multinational businesses will ever need to reach customers worldwide.

Veselin Vuković, Vice President of Strategic Partnerships at Infobip, said that customers increasingly want to engage with businesses or brands over their preferred channels. Therefore, Infobip’s native SMS integration with Dynamics 365 is a game-changer for enterprises to reach and engage with customers via personalized text messages.

Jim Nakashima, Head of Product Management, Microsoft Dynamics 365 Marketing, said that Infobip’s omnichannel communications solutions add value to the Dynamics 365 Marketing platform. Businesses and brands using the platform can now build and deliver real-time customer experiences, including marketing campaigns over SMS.

This news comes after Gartner’s latest Communications Platform as a Service report recognized Infobip for delivering a complete CPaaS solution, including APIs for voice, SMS, email, and an impressive array of OTT channels.

Pocket News