DHAKA, June 16 – Tourism Malaysia is taking proactive measures to enhance its marketing strategies in Bangladesh, aiming to attract more tourists from the country. As part of its initiatives, Tourism Malaysia is leading the promotional campaign at the Dhaka Travel Mart (DTM) 2023 and organizing sales missions in key cities such as Dhaka, Chattogram, and Sylhet from May 21 to 25, 2023. The Malaysian delegation, led by Mr. Hafiz Hazin, Deputy Director of the International Promotions Division (Asia & Africa) of Tourism Malaysia, comprises representatives from various sectors of the travel industry.
This includes tour operators, travel agents, hoteliers, airlines, as well as tour and activity providers. Notably, the delegation also includes members from the Malaysia Healthcare Travel Council (MHTC) and Education Malaysia Global Services (EMGS). Recognizing the increasing demand for unique and alternative travel experiences, Malaysia has been diversifying its tourism offerings to cater to different types of travelers. The country is actively promoting medical, educational, and ecotourism to attract more visitors from Bangladesh and other South Asian nations.
Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, expressed the importance of the Bangladesh market, emphasizing the commitment to strengthen presence and collaboration with the tourism industry in the region. Participating in DTM 2023 provides Tourism Malaysia with an ideal platform to elevate Malaysia’s profile and showcase its diverse tourism products. It also facilitates closer relationships and partnerships with their Bangladeshi counterparts.
Additionally, the planned business-to-business (B2B) sessions during the sales mission will open doors for potential collaborations and further engagements. In 2022, Malaysia welcomed 10,070,964 international tourists, including 59,033 visitors from Bangladesh. The country aims to achieve 16.1 million international tourist arrivals and RM49.2 billion in tourism receipts by 2023. Malaysia offers convenient visa application processes through eVISA, allowing travelers from Bangladesh to apply online.
Moreover, there are 37 direct flights connecting Dhaka and Malaysia, providing a total of 7,269 weekly seats. These flights are operated by Malaysia Airlines, Batik Air, AirAsia, Biman Bangladesh Airlines, and USBangla Airlines, ensuring convenient connectivity between the two countries. Tourism Malaysia’s concerted efforts to expand its marketing campaigns and strengthen ties with Bangladesh demonstrate the country’s commitment to attracting more tourists and fostering tourism growth between the two nations.