SINGAPORE, July 13 – Hyundai Motor Group (HMG) and Vodafone Business have announced a multi-year extension of their strategic partnership, aiming to deliver advanced in-car connected streaming and infotainment services to customers across more than 40 countries in Europe. This partnership marks a significant step forward in the automotive industry, as Hyundai, Kia, and Genesis models sold in Europe will now feature in-car infotainment features, starting with an in-car audio streaming service.
As part of the extended partnership, Vodafone Business will provide its Global Internet of Things (IoT) Connectivity for Connected Car Service to millions of Hyundai, Kia, and Genesis vehicles sold in Europe. Hyundai Motor Group achieved its highest annual sales in Europe last year, with nearly 1.1 million units sold. This partnership extension demonstrates the group’s commitment to establishing itself as a leader in innovative mobility solutions.
Haeyoung Kwon, Vice President of the Infotainment Development Center at Hyundai Motor Group, expressed their vision for the future of automotive technology: “The driving experience as we know it will continue to change, and we want to be at the forefront of that shift. Vodafone is a trusted partner for Hyundai Motor Group and has been instrumental in connecting drivers of our vehicles with real-time and relevant information at the wheel. Thanks to our continued partnership, we will be able to make our vision for the automotive world of the future a reality. We are looking forward to seeing this partnership evolve so we can realize the true mobility of Hyundai Motor Group.”
Erik Brenneis, Director of IoT at Vodafone Business, highlighted the significance of in-vehicle connectivity: “In-vehicle connectivity is becoming universal. As a leader in IoT, Vodafone Business can offer unique and innovative solutions that drive the adoption of the technology. Vodafone and Hyundai have been shaping the future of vehicle mobility since 2018, and the extension of our partnership means we can enhance the experience of millions more customers across Europe.”
Hyundai, Kia, and Genesis customers in Europe will benefit from fast and reliable access to various features, including audio/video streaming and Wi-Fi hotspots, through Vodafone Business’s IoT Connectivity. Leveraging the strength and geographical scale of Vodafone Business’s leading global IoT platform, which already supports 160 million connections, Hyundai Motor Group aims to provide a more consistent experience and improved cross-border mobility for motorists.
The extended partnership between Hyundai Motor Group and Vodafone Business paves the way for further exploration of additional in-car features, such as video streaming and more interactive options. By integrating cutting-edge technology and connectivity solutions, both companies are shaping the future of the automotive industry and transforming the driving experience for customers in Europe.