SHAH ALAM, July 18 – StartMyName Sdn Bhd, a Malaysian social start-up, has successfully launched the first cohort of its “Grow Your Business Online” workshop, providing traditional offline businesses with the opportunity to take their first steps into the digital world. The workshop series kicked off with an in-person event in Shah Alam last weekend, marking an important milestone for the company. Twelve participants from diverse backgrounds, including small business owners, artists, aspiring entrepreneurs, and students launching their ventures, attended an intensive 1-day workshop.

The workshop covered topics such as website development, social media, digital marketing, and online sales and marketing coaching, equipping participants with practical insights to excel in the digital realm. “We believe in empowering individuals and businesses with the necessary digital skills, as it is key to driving economic growth and unlocking new opportunities for success,” said Harsha Ravindran, the 20-year-old CEO of StartMyName Sdn Bhd. Each participant in the cohort received a free 1-page website for a year, along with knowledge and support throughout the workshop to enhance their digital presence and expand their reach in the online marketplace.

StartMyName Sdn Bhd aims to make their goal of empowering small business owners and individuals a reality through their “Grow Your Business Online” workshop series. “Our ‘Grow Your Business Online’ workshop series is a significant step forward in realizing our mission. We are thrilled to be able to assist these small business owners and individuals as they embark on their journey of growing their businesses online,” added Harsha Ravindran, who is currently pursuing her undergraduate studies at the University of Pennsylvania in the United States of America.

The workshop covered three key areas, with the first segment focusing on web development. Experienced web professionals, Ho Su Wee and Thivashini Krishnakumar, provided attendees with the basics of structuring their online platforms and optimizing their websites to attract and engage potential customers. The second segment delved into harnessing the power of social media for digital marketing and brand exposure. Tech CEO Edward Boey and PhD candidate Rammyasheiny Rajentheran guided participants in discovering innovative strategies to leverage various social media platforms and effectively promote their businesses online by engaging their target audience.

The final segment of the workshop focused on identifying and attracting potential sales leads and converting them into loyal customers. Trainers Vishnu Priya and Steven Raj, who have guided over 60 entrepreneurs across 35 industries in sales and marketing, shared their expertise and practical tips to help attendees optimize their online strategies for business success. The “Grow Your Business Online” workshop by StartMyName Sdn Bhd received overwhelmingly positive feedback from participants, who praised the trainers for their expertise, interactive sessions, and actionable insights.

Based on the input from the pilot session, 90% of the participants expressed their interest in further learning about social media and digital marketing, recognizing it as a current business priority. StartMyName Sdn Bhd’s “Grow Your Business Online” workshop series is set to empower more entrepreneurs and small business owners, providing them with the necessary skills and knowledge to thrive in the digital landscape and drive their businesses towards success in the online marketplace.

Pocket News