BANGKOK, THAILAND, July 20 – The Miss Universe Organization (MUO) is breaking new ground with the launch of MU Beverage, a revolutionary business venture under the brand name “MU”. Inspired by the vision of delivering smarter hydration to people worldwide, MU Beverage offers two remarkable drink options: MU NØR Natural Alkaline Mineral Water and M*U functional beverages, available in five delightful flavors.
Anne Jakapong Jakrajutatip, CEO of JKN Global Group Public Company Limited and owner of The Miss Universe Organization, expressed excitement about the venture, stating, “M*U Beverage is the first Miss Universe branded product line, embodying our core values of empowering women and fostering self-confidence as a catalyst for success.” Recognizing the significance of quality beverages in today’s fast-paced world, M*U Beverage focuses on creating daily quenchers that uplift and rejuvenate.
With guidance from nutritionists and natural ingredients experts, the brand meticulously crafted premium hydrations that energize and refresh the body and mind. The M*U functional drinks are crafted from natural ingredients, boasting zero caffeine, no sugar, no preservatives, and less than 45 kcal per bottle. These refreshing beverages come in five variations: Zen: Green tea & yuzu flavor, infused with calming magnesium, L-Theanine, and GABA to ease anxiety and stress. Immune: Lemon flavor, enriched with Vitamin C and astragalus to boost the immune system.
Focus: Berry flavor, featuring branch chain amino acids to support cognitive function and focus. Happy: Raspberry & mint flavor, blended with Vitamin B complex and calming magnesium for improved mood and productivity. Fiber +: Pineapple & coconut flavor, fortified with fiber to keep you fuller throughout the day. In addition to the functional beverages, MU Beverage is proud to introduce MU NØR Natural Alkaline Mineral Water, bottled exclusively in Iceland and offered in bespoke glass bottles.
Sourced from the pristine springs of Reykjavik, M*U NØR boasts a pH of 8.4, and is rich in essential minerals like calcium, magnesium, sodium, and potassium, offering remarkable health benefits. With a strategic entry into the Ready to Drink sector, M*U Beverages aims to capture the early adopters in the booming market, projected to be worth over US$1.1 trillion by 2030. Its grand entrance in Thailand marks the beginning of a global journey, with plans to establish a presence in esteemed markets across the world.
As a brand with a 72-year legacy of empowering women, Miss Universe is set to revolutionize the beverage industry with M*U Beverages. The launch event in Bangkok, attended by industry insiders, celebrities, and social media influencers, was a resounding success, with Miss Universe 2022 R’Bonney Gabriel, Miss Universe 2005 Natalie Glebova, and Miss Universe Thailand 2022 Anna S. gracing the occasion.
In early 2024, MU Beverages will unveil its brand to the world at Anuga FoodTec Fair in Cologne, Germany, followed by major international F&B trade shows and events across the globe. Stay tuned for the remarkable journey of MU Beverages as it brings smart functionality and elegance to the world of hydration.
