GEORGE TOWN, July 30 – The Penang Convention & Exhibition Bureau (PCEB) made a triumphant return to The Meetings Show London, where it showcased Penang’s exceptional offerings as a premier business event destination. The participation of PCEB and industry players from Penang in this highly anticipated international tradeshow provided an excellent platform to connect with global attendees and expand Penang’s clientele. The Meetings Show London, which took place from June 28 to 29, drew professionals from around the world seeking to explore new markets and opportunities.
PCEB invited buyers to visit their dedicated pavilion at #C20, where the Penang delegation was readily available to address business needs and provide valuable insights on the vibrant city. Throughout the tradeshow, PCEB engaged in captivating marketing activities to leave a lasting impression on attendees. Highlights included Teh Tarik and Roti Canai performances, which not only entertained participants but also showcased the rich culinary delights that Penang is renowned for. One of the main attractions was the virtual reality corner titled “Penang – A Visual Trip!”
The Penang360 VR Experience offered participants an immersive journey through Penang’s notable attractions, providing a tantalizing glimpse of the city’s mesmerizing beauty and vibrant culture. This captivating encounter fully immersed participants in the distinctive allure of Penang in a way that was both immersive and unforgettable. To further facilitate networking opportunities, PCEB organized an exclusive networking event at the Penang Pavilion on the first day of the tradeshow.
Attendees had the chance to engage in meaningful conversations, share valuable insights, and forge partnerships that have the potential to drive future collaborations and mutual growth. The Penang Pavilion at The Meetings Show London boasted an impressive list of exhibitors, each contributing to the comprehensive representation of Penang’s business event capabilities. The exhibitors included renowned names such as Amari SPICE Penang, Berjaya Hotels & Resorts, Destination Asia Events, Malaysia Airlines, Setia SPICE Convention Centre, Shangri-La Rasa Sayang, The George, George Town Penang, and Tourism Malaysia.
By presenting a diverse and comprehensive showcase of Penang’s business event potential, PCEB enabled its partners to engage directly with potential hosted buyers. Through collaborative efforts, PCEB provided a platform for its partners to highlight their expertise and offerings, fostering meaningful connections and generating new business opportunities. The participation of PCEB and the Penang delegation at The Meetings Show London 2023 exemplified Penang’s commitment to positioning itself as a leading business event destination.