ALOR SETAR, August 9 – The vibrant and glamorous Kedah Fashion Week (KFW) has returned for the 6th time, captivating fashion enthusiasts with its exhilarating three-day extravaganza from August 4 to August 6, 2023. This year, KFW embraced the theme “Fashion Big Bang,” symbolizing the explosive birth of a revolutionary spectacle that aims to leave an indelible mark on the fashion industry. Aman Central, the premier destination for discerning shoppers, proudly presented the much-anticipated event. Showcasing an ever-growing roster of esteemed designers, influential tenants, renowned celebrities, and distinguished guests.

Kedah Fashion Week (KFW) has become the epitome of the fashion industry, continually expanding its boundaries and magnifying its impact. The convergence of talent was apparent as fashion partner Collab Store collaborated with local visionaries Ikmal Mukmin and YT Label under the visionary guidance of founder Jeremy Lim.  The event also witnessed the daring and thrilling debut of designers such as Asyraf Arrif, Ezuwan Ismail, Anuar Faizal, Teddie Alrashed for Blue Natar, and Oscar Lee for Outdwell from Malaysia, Kanapot Aunsorn from Thailand, and the triumphant return of Yadanar from Myanmar.

Additionally, the trailblazers who have dazzled the fashion industry, including ByTwoo, Daniel Zharif, Salleh Hamid, Dee Roslan, Amaze, Naemah Khuntum, Hasfitri Yusof, Wan&Mary, and the dynamic duo Seth&Luna, once again showcased their exquisite craftsmanship and unparalleled style. Kedah Fashion Week has consistently made significant contributions to the local fashion industry and tourism, fostering job opportunities through the opening of new lifestyle brands in Aman Central. The event not only attracts potential tenants to the mall but also stimulates the growth of Kedah’s economy, benefiting the region at large.

This year, KFW featured esteemed new Muslimah and stylish gentleman clothing tenants such as D’YANA, Elrah Exclusive, and the returning ICAHFA, offering shoppers a fresh range of choices that blend modesty with modern style. The exquisite luxury of BONIA captivated the crowd, while Tomei presented demi-fine jewelry designed to suit diverse tastes. HLA introduced cutting-edge men’s fashion, and New Era showcased a global brand of sport, culture, style, and self-expression. Moreover, Lokalteez, a local brand committed to fair and transparent pricing, offered simple yet stylish wearable shapes, adding to the exciting array of brands at KFW.

As a collaborative effort, Kedah Fashion Week 2023 welcomed special appearances by renowned personalities, including Aishah, Lah Ahmad, Ziana Zain, Dr. Soo Wincci, and Datin Winnie Loo. The presence of Her Royal Highness Duli Yang Teramat Mulia Che Puan Muda Zaheeda, the Raja Puan Muda Kedah, graced all three days of the event with royal elegance. Mr. Ken Chin, Senior Marketing Manager of Aman Central, expressed the mall’s commitment to providing a dynamic space that pushes the boundaries of artistic expression and captivates fashion enthusiasts in the Northern Region.

He revealed that KFW 2023 showcased the creations of over 17 heavyweight designers, underscoring the event’s dedication to creativity and inclusivity. With the support of various collaborators and partners, including Shoppes at Four Seasons Place, Collab Store, Frazel Heritage Hotel, Self Supply, Bonia, Tomei, Osim, New Era, D’yana, Elrah Exclusive, Yole, Royce’, Nando’s, HWC Coffee, and Lokalteez, Kedah Fashion Week 2023 promises to be a magnificent explosion that will ignite Kedah for years to come.

Pocket News