CUPERTINO, CALIFORNIA, September 13 – Apple has once again set new standards in innovation and sustainability with the introduction of the Apple Watch Series 9. This latest iteration of the world’s best-selling smartwatch not only packs a punch in terms of features but also represents a significant step towards Apple’s 2030 goal of achieving carbon neutrality across its entire business. The Apple Watch Series 9 is more powerful than ever, thanks to the all-new S9 SiP (System in Package) chip.

This custom Apple silicon delivers remarkable system-wide improvements and introduces innovative features like a magical double tap gesture. It’s accompanied by a brighter display, faster on-device Siri capabilities, and much more. At the heart of the Apple Watch Series 9 lies the powerful S9 SiP. This chip sets new performance benchmarks, allowing the watch to deliver an enhanced user experience. The addition of a 4-core Neural Engine ensures that machine learning tasks are processed up to twice as fast as its predecessor, the Series 8.

Importantly, this increased performance does not come at the cost of battery life, as the Series 9 maintains an impressive all-day 18-hour battery life. Apple continues to make its devices more user-friendly. The Series 9 introduces an innovative double tap gesture, revolutionizing how users interact with their smartwatches. With a simple double tap of the index finger and thumb on the watch hand, users can perform common actions like stopping timers, controlling music playback, answering phone calls, or even snapping a photo using the Camera Remote feature.

This gesture also allows easy navigation through widgets in the Smart Stack. The Series 9 takes display technology a step further, offering a maximum brightness of 2000 nits. This is double the brightness of the Series 8 and significantly improves text readability in bright sunlight. On the other end of the spectrum, the display can lower to just one nit, ensuring it doesn’t disturb anyone in dark environments. Apple has empowered Siri with on-device processing, resulting in quicker and more reliable responses, especially for requests that don’t require internet access.

This includes tasks like setting timers or starting workouts. Additionally, Siri can now access data from the Health app, making it easier for users to inquire about their health and fitness-related information. The Series 9 introduces Precision Finding, thanks to the inclusion of a second-generation Ultra Wideband (UWB) chip. This feature is a lifesaver for users prone to misplacing their iPhone. It provides guidance, both visual and haptic, to accurately locate a misplaced iPhone, even if it’s in a different room. Moreover, UWB enhances the connection between the Apple Watch and HomePod, offering seamless control over audio playback.

In an unprecedented move towards sustainability, Apple now offers a carbon-neutral option for its Apple Watch lineup. Customers can choose carbon-neutral combinations for select models, marking a major step towards Apple’s 2030 goal of carbon neutrality. The carbon footprint of these watches has been dramatically reduced through innovative approaches, and any remaining emissions are offset with high-quality carbon credits from nature-based projects.

Additionally, the packaging of the Apple Watch Series 9 has been redesigned to be 100 percent fiber-based, further contributing to environmental sustainability. The Apple Watch Series 9, with its powerful features and commitment to sustainability, continues Apple’s legacy of delivering innovative products that make a positive impact on the planet and in the lives of its users.

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