KUALA LUMPUR, April 2 – Joey & Mom, an avant-garde baby lifestyle brand, is revolutionizing the Malaysian baby fashion landscape with its chic and high-quality designs tailored for modern families. Focused on three core principles – Aesthetic Design, Quality Craftsmanship, and Value for Money – the brand’s innovative use of bamboo and cotton blends not only ensures comfort for babies but also underscores its commitment to sustainability. Founder Purani Selvaratnam’s visionary approach infuses each product with timeless designs inspired by nature, creating a distinctive identity in a market saturated with conventional baby merchandise.
The brand’s flagship product, a swaddle crafted from bamboo and cotton, has garnered acclaim for its softness and durability. Additionally, Joey & Mom’s swimwear line, featuring trendy designs reminiscent of adult fashion, appeals to style-conscious parents and their little ones. With certifications such as the Global Organic Textile Standard (GOTS) and OEKO-TEX, ensuring product safety and adherence to quality standards, Joey & Mom prioritizes the well-being of its customers. As a finalist for the prestigious SIDEC Ecommerce Award, Joey & Mom’s dedication to excellence and innovation in the e-commerce sector is recognized, reflecting its commitment to providing top-notch products and experiences for modern parents.
