KUALA LUMPUR, April 5 – Malaysians were in for a delightful surprise this week as IKEA unveiled its all-new pet collection, UTSÅDD, marking the first-ever pet range introduced by IKEA in Malaysia. Developed with input from veterinarians, pet product experts, and furry companions themselves, UTSÅDD aims to brighten up life at home for cats, dogs, and their human companions. From cat houses and toys to feeding bowls and blankets, the collection is designed around the four most common activities of pets at home: eat, sleep, play, and hide.
Malcolm Pruys, Country Retail Director of IKEA Malaysia, emphasized the importance of pets as integral family members and expressed IKEA’s commitment to enhancing the everyday lives of both pets and their owners. “At IKEA, we believe that pets are part of the family,” Pruys stated. “With the launch of the UTSÅDD collection, we aim to cater to the needs of our fur babies while bringing joy to every member of the household.” The collection prioritizes ease of use, durability, and pet safety, ensuring that both pets and their owners can enjoy a seamless and enjoyable living experience together.
