KUALA LUMPUR, April 16 – Presto, Malaysia’s pioneering Loyalty E-commerce Aggregator, has announced its strategic expansion into the Singapore and Thailand markets, marking a significant milestone in the company’s regional growth strategy. With over 20 million users in Malaysia and strong partnerships with industry leaders such as BonusLink and Touch ‘N Go eWallet, Presto is set to redefine the loyalty rewards landscape across Southeast Asia.
Led by Jeffry Ho, the newly appointed Managing Director, Regional Business, and supported by Donn Kwong and Nakarin Prapaiwongs as Country Heads for Presto Singapore and Thailand respectively, the expansion into these markets signifies Presto’s commitment to enhancing user experiences and driving regional growth. By ingeniously integrating loyalty rewards programs with e-commerce redemption, Presto offers users unparalleled flexibility and convenience, allowing them to maximize the value of their rewards across multiple platforms.
The strategic partnership with EZ-Link Pte Ltd rewards program in Singapore is a significant step towards cross-border loyalty redemption, enabling EZ-Link app members to redeem products and services from Presto partners in Malaysia. This move not only enhances Presto’s presence in the region but also underscores its dedication to delivering unparalleled value to users and fostering a seamless Loyalty to E-commerce Redemption ecosystem across Southeast Asia.
